Bic Pen

The promotion of Bic Cristal ballpoint pen as long-lasting with the tagline "Writing Made Endless". Inspired by the childhood game: number and dots whereby the tracing of numbered dots would form a big picture, the project aims to illustrate tall landmarks to visually communicate the endless ink.



Diploma Program at

Temasek Polytechnic



The target audience of this campaign are secondary school teenagers aged 12 - 18 years old. Students that are looking for a light weight and pocket friendly pen.

A collaborative effort between me and my project partner, Matthew Tan W.C for brainstorming and designing this campaign together.

Ad Placement

The advertisement would be publicised in areas near schools, especially bus stops. For the campaign to garner more attention, the numbers and traces will be all over the floor as well.