harmene is a biscuit brand conceived from the history of British colonialism in Southeast Asia, where its foreign imports complements the taste of locals. During the British colonisation of Singapore in 1819, manufactured goods from the industrial revolution were constantly exchanged.
The ice gem biscuit being one of them and an important evidence of how foreign influences and trade has affected the taste and cultural aspect of Southeast Asia. This addictive bite sized snack is loved by people of all ages and generations. With a bite of this, we would savour a taste of childhood and nostalgia.
Identity & Branding, Print
Undergraduate Program at
Nanyang Technological University
Southeast Asia is made up of countries with a rich and diverse cultural background. This diversity could be derived from within the region or foreign influences via trade. The term itself means variation, a variety of differences.
Diversity in unity expresses the concept of “no matter how different, things are still similar in other ways”. Harmony is then presented visually by overlapping and creating patterns of varying elements in hope not to be viewed in single but part of a picture.
Ice Gem Biscuit
The past connection has increased the diversity of local food culture in Singapore, which is to be preserved as it is a good representation of how a foreign snack has greatly complemented the taste of the locals. Not just taste, the iced gem
biscuits also imitates unity in harmony through the overlapping of the colourful icing as a whole. Portraying it in a see-through material would communicate a visual appreciation towards the beauty of diversity.
harmene, also called harmony.
To communicate being different yet when together, it reflects unity in harmony. A foreign taste that 和; complements or matches the local tastebuds 口, turning into a childhood favorite snack.